Search Engine Optimization Services
Search engine optimization is the process of improving the ranking of your web pages on search engines’ organic or unpaid search results pages (such as those found on Google, Yahoo, and Bing) for search queries related to your business, brand, product or service.
Since Google is the leading search engine with a 67% market share, effective SEO demands a deep understanding of Google’s intricate algorithms and ranking factors. These are continuously being developed to display the most relevant search results to users. As the leading search engine, it is critical to align with Google’s best practices, and this also means exceeding the standards of Bing and Yahoo.
Customers from all sectors are abandoning the Yellow Pages and turning to the Internet to find the services they need. That’s great news for businesses on page 1 of Google, but bad for all the rest which do not have a web site or are not on page 1.
Studies show that 98% of most Internet users never look any deeper than Page One of the search results. Therefore, unless your web site is on the 1st Page of Google, you may be loosing out on 1000’s potential customers a month.
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Thinking about using Pay Per Click Ads?
If you’re thinking that PPC and Google AdWords is the way to go…THINK AGAIN!
Not only are Pay Per Click ads extremely expensive, they don’t receive nearly as many clicks and traffic as organic search results listings.
Competition is fiercer than ever, ad costs are high, Google’s “Quality Score” is irrational and the volume of traffic available is shrinking a every year.
And even if you’re an INTERMEDIATE or EXPERT marketer, you have to agree that it’s time to look for greener pastures now that traffic is shifting away from sponsored listings and back to organic…
Consider this…
If you’re holding the #1 paid listing at Google for your desired keyword, here’s what you’re up against:
• The #10 organic listing is getting 300% more traffic than you are for FREE…
• Listings 9 – 4 are kickin’ your butt to the tune of DOUBLE…all FREE!
• #3 doesn’t even know your name at 1000% more traffic…
• #2 is getting 2000% more traffic, and…
• The #1 organic listing is packing an average of 41 TIMES (that’s 4100%) the traffic as you! And again, they ain’t spendin’ one thin dime for it!
The image below shows that almost without fail, users always focus their attention on the top organic search results. This is known as the ‘The Golden Triangle’ which applies to ALL Search engines.
Studies were conducted using eye movement tracking technology. Participant who browsed the internet were fitted with equipment which tracked where they focused their attention as they browsed the internet.
The lighter the coloration against the blue background, the more often that particular area is looked at and clicked upon.
This human behavior is remarkably similar on ALL Search Engine Results pages.
Testing on Google, Yahoo and Bing shows us that people search the organic results first… then they look at the paid stuff.
There is a general reluctance to click on any form of Paid Advertising by a web surfer (specifically, the more educated examples). This is a learned behavior where web surfers automatically “Tune Out” flashy advertisements from their eye scanning activity.
If you look at the screenshot below, you’ll see that while the two sponsored ads above the organic listings do get some attention, the ads on the right receive almost zero attention from the viewers.
The vast majority of the fixation is on the organic listings , with results 3 – 8 still receiving as much (or more!) attention as the top paid listings.
WHY CHOOSE US?
We have a staff of over 300 Internet professionals.
We take the time to understand your objectives and factor these into our SEO strategy. We gather information from you about your business, product or service, your target market, and your past and current marketing activities to give us a clearer and bigger picture of how to help you.
We make sure that the effort we put into your SEO campaign is focused on returning optimal results, and so we identify target keywords by performing keyword research and analysis.
The key to starting with the right SEO strategy is thorough research and analysis to make sure that no effort is put to waste and that you get more positive net effect for every SEO activity we perform. With our in-depth consultation and experience, you are poised to gain more ROI from our SEO services.
We follow a cycle beginning with in-depth consultation to identify your needs and to determine the best strategy, and implement the most suitable solutions. We then measure and analyze the results and listen to your feedback so we can apply continuous improvements to your campaign in order to make your SEO marketing successful.
Keyword and On-page SEO Research and Analysis
We make sure that the effort we put into your SEO campaign is focused on returning optimal results, and so we identify target keywords by performing keyword research and analysis. This will also include analysis of your current rankings, as well as that of your competitors, using specialized software and manual assessment.
Account Setups
We set up your social media accounts, as well as off-site blog accounts, for strong social signals, as well as content and freshness signals.
On-site Blog and Authorship Configuration
We set up G+ publisher markup tags on your website/blog for good G+ signals. We upload blog articles for you, categorize and tag them as part of optimization to ensure that if your content is ever duplicated, you will not be penalized by Google.
On-page Website Optimization
We perform optimization of all on-page elements, including page titles and meta tags, header tags, and content; keyword usage in content, links, and anchor texts; as well as URLs and navigation, and XML site maps. We also integrate and install Google Webmasters and Google Analytics.
Content Generation and Optimization
We provide on-page and off-page content generation, such as press release writing, company updates, promotions, and general information articles. These are optimized with the correct application of links, anchor texts, and keyword usage.
Content Distribution
We distribute generated content through social media and social sharing platforms, as well as off-site blogs and press release publications, if applicable.
Business Directory and Press Release Sites Setup
We offer services to submit your site to major business directories and press release sites for more visibility and quality backlinks.
External Blog Social Interaction
We will perform social sharing of your external blogs, research opportunities for engagement, and then execute participation in social discussions while placing links leading to your site.
Fill out the form below to get your FREE Site Audit Report which will show why your site isn’t currently ranking in the Search Engines. This is an incredible value because some companies charge up $3,500 for a Site Audit Report.
We’ll also include a Free, no obligations proposal to improve your site’s ranking in the Search Engines.
