Your online reputation is your image on the Internet. Online reputation management (ORM) is about improving or restoring your name or your brand’s good standing. This is by countering, weakening or eliminating the negative material found on the Internet – defeating it with more positive material to improving your credibility and customers’ trust in you.

Why is Reputation Management Important to your Business?

Potential customers change purchase decisions when they see bad reviews, negative blog posts and comments which can spread in various channels such as in search engine results and in social media networks. These can gravely affect your brand and your business. That’s why it’s important to have your online reputation monitored and have these negativities mitigated—while proactively building positive reputation.

Here’s Some Statistics Which Show How Important Customer Feedback Is

Online reviews are crucial for today’s businesses. Several studies show that reviews can greatly impact a brand’s reputation, and consequently sales. They are widely read and can influence people’s purchase decisions. This means rebuilding or reinforcing your online reputation is about the promotion of positive reviews: highlighting what’s good.

 

• In a test of product conversion with and without product ratings by customers: Conversion nearly doubled, going from .44% to 1.04% after the same product displayed its five-star rating. (Marketing Experiments Journal)
• 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. (CompUSA & iPerceptions study)
• Conversion rates are higher on products with less than perfect reviews (less than 5 stars) than those without reviews at all, indicating that the customer feels that the product has been properly reviewed by other customers. (Burpee)
• 39 percent of those who bought from sites with reviews cite the reviews as the primary factor influencing the purchase decision. (Foresee Results Study)
• 96% of these ranked customer ratings and reviews as an effective or very effective tactic at driving conversion.
• But only 26% of the 137 top retailers surveyed offered customer ratings and reviews. (Forrester)
• User-generated ratings and reviews are the second most important site feature behind search. Retailers who adopt ratings and reviews as a differentiator and retention strategy will gain market share. (JupiterResearch)

Online reputation will become more and more important as online users increase at exponential rates and become more and more connected with each other via various devices and online media.

This makes social media a very good venue to build brands, customer loyalty, and word-of-mouth or viral promotion. It is a perfect platform to build your online reputation.

Why Choose Us?

We have a staff of over 300 internet professionals. Choosing us means finally paying attention to your online reputation and having a firm which is competently capable of managing it for you.

It means you can focus on your core business without worrying about your reputation on the Internet. That’s one concern off your shoulders. And because we have the knowledge and the expertise, you can expect us to improve or restore your image online.

Choosing us means not having to hire and pay extra staff to take care of your ORM. There’s no need to purchase new equipment for extra employees or to pay rent for extra office space. It’s a more convenient and cost-effective way of maintaining your image in the online world.

It also means you will have the opportunity to weaken your negative image by facilitating the publication of more positive reviews. Customers do not buy from businesses they cannot trust. A business that has too many negative comments online is hard to trust. Let us help you turn things around.

You’ll see some immediate results such as the appearance of more positive reviews and comments. However, online reputation management is a continuous process of building and improving your image online. To see the long-term results of ORM, let us manage your online reputation for a minimum recommended duration of nine months.

More and more companies are buckling up for negative social media buzz, which can threaten a brand’s online reputation. You need to be prepared as well. Start with proper ORM for your business today.

Summary of What We Do

Research and Analysis

Before we can start ORM efforts for your business, we need to determine the current state of your online reputation. We will conduct reputation and keyword research for you so that we know what appears about your business when prospects search for a particular keyword. Under this service, we can also set up a single blog or a natural link network, depending on what’s more applicable. Content creation may be required but we can also provide that for you.

Competitor Backlink Analysis

We will also carry out research to analyze your competition and their online reputation. You need to know where you stand alongside your competitors as this also affects your online reputation. We will use competitive link finder and integrative link placement research tools.

Review Building

You can submit genuine customer reviews about your product, service, or business and we will post them for you. These reviews are posted in authoritative web properties so that they are able to surpass negative reviews in search results. Our focus is to “push down” negative reviews and highlight positive comments about you or your business.

SMO Profile Creation and Optimization

We will set up your social media accounts, particularly Facebook and Twitter. For Facebook, we can create a personal profile or a business page. We can optimize your accounts with tweets and page updates, by joining groups, and by participating in discussions. We can customize your social network account URL in accordance with your branding initiatives.

Social Media Boosting

Imagine SMO profile creation and optimization on steroids. This is a recurring service that will ensure your social accounts will be rich with activity meant to improve your online reputation. Apart from updates, groups, and discussions, we can also acquire friends and followers for you.

Content Generation

We provide on-page and off-page content generation such as press release, article, and blog article. This content is optimized with the correct application of links, anchor texts and keyword usage. Users like valuable content and so search engines put much weight on content in their algorithms. The more useful the content you have on your web pages, the higher your web pages will rank on search engines and the better your reputation will be.

Examples of Techniques We Use:

• Improving the ranking of existing web pages with positive content
• Genuine customer review posting
• Press releases and articles
• Blogging
• Social networking
• Requesting removal of unwanted content or web pages from web masters
• Proactively responding to issues and criticisms before they become difficult to control

What is the Next Step?

Online reputation is not just a personal issue for today’s Internet users. It’s also a must-have for today’s businesses. As data suggests, prospects and customers use the Internet to know more about businesses they want to buy from. If all they see are positive reviews, congratulations! Your business is likely to grow because of these reviews.

But if a negative review comes up whenever people search your business name, you better act now. When one disgruntled customer leaves a scathing review online, it can destroy your reputation, your brand, and everything you have worked hard for all these years. All it takes is one negative comment.

However, with an efficient Online Reputation Management plan, you’ll be able to reclaim or rebuild your tarnished reputation on the Internet. We will make sure that positive reviews and user comments sink negative content low enough on search results for prospects to ignore. Your brand doesn’t have to suffer just because of one negative review. There are other positive comments about you and your company and those are the reviews yours prospects need to see.

Send us your business info using the form below and we’ll conduct a free search for negative feedback which may affect your business. We’ll send you a free report with our findings and a no obligation proposal to manage your business’s reputation.